307 West 103rd Street

Cool Listings, Interiors, Upper West Side 

Like many a New York City address, this classic townhouse at 307 West 103rd Street has a creative legacy as well as a rich history as a family home. The Queen Anne bow-front on a tree-lined Upper West Side block was, since 1956, the family home of Leonard and Chiarina “Cherie” Tredanari, a sculptor couple who also happened to be winemakers (as per the listing, The New York Times called theirs “one of the rarest Italian wine labels in the world”). Leonard’s career could have been right out of “Mad Men:” He was a live TV director in the ’60s for JFK’s presidential campaign and president of the advertising agency Doyle Dane Bernbach (DDB), where he created The Director’s Studio.

Leonard passed away in 2003 and his wife followed in February of this year at the age of 96. The family’s longtime home is now on the market for $6.795 million. While the historic four-story townhouse with so many original details intact is a treasure in its own right, its artistic and artisan past add a compelling energy, from the unassumingly creative decor to a cellar filled with wine casks and vintners’ equipment.

Have a look inside



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