280 Park Avenue

Design, Midtown East

Four Seasons restaurant, Seagram Building, Philip Johnson

The 21st century incarnation of the iconic Four Seasons restaurant set to open at 280 Park Avenue will bear no resemblance to the original, beyond the famous name and the sign that fronted the “Mad Men”-era power lunch spot in the Seagram Building, according to the restaurant’s co-owner, Julian Niccolini. The New York Post reports that the team behind the “new” Four Seasons–Niccolini and partner Alex von Bidder, the Bronfman family, landlord Steve Roth of Vornado and representatives of landlord SL Green Realty–approved the new restaurant’s design, by Brazilian architect Isay Weinfeld, last Friday.

A new femininity for the three-martini lunch?

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