25 Broadway

Townhouse in Williamsburg
View the CityRealty Profile of 25 Broadway
August 28, 2018

Travel on a 1920s ocean liner in the historic Cunard Building’s new multimedia event

One of Lower Manhattan's most stunning interiors is getting a moment in the spotlight, thanks to a Montreal-based multimedia company. The building in question is 25 Broadway, also known as the Cunard Building or Standard & Poors Building. The 1920s office was designed with an extravagant great hall for Cunard Line and Anchor Lines. The nautical-themed space, where cruise-goers would purchase tickets, became an interior landmark in 1995. Moment Factory, a multimedia company known for creating immersive environments, felt the hall would be the perfect place to debut its work in New York City. The design team studied just about every inch of the elaborate room, boasting murals, domed ceilings and marble work, to transform it for visitors while remaining true to the original architecture. The result, as the company puts it, is a "massive 360-degree digital canvas, enveloping its audience in light, color and sound." 6sqft got a sneak peek of this unique show, which brings you aboard a classic ocean liner and reveals the hall in all its glory by the end of the show.
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