200 East 59th Street

New Developments, Upper East Side

Can giant zoo animals sell a luxury condo in NYC?

By Michelle Colman, Fri, March 9, 2018

After watching 200 East 59th Street’s most recent promotional video, the 35-story midtown building seems insanely voluminous and sturdy— with a whiff of hay? Developer Macklowe Properties just released this DBOX video showing giraffes, elephants, and rhinos (oh my!) galavanting around the city and in their new building. This video builds on the fiberglass 18-foot giraffes, elephants, and rhinos Macklowe found in Southampton and installed at the property last year.

Watch the whole video

New Developments, Upper East Side

Photo: DBOX for Macklowe Properties

Harry Macklowe, the P.T. Barnum of developers and never one to miss a chance to nibble the tallest branches, has found an 18-foot fiberglass giraffe (plus elephants and rhinos) to do just that. And not to be outdone by the live giraffe used in marketing a Rem Koolhaas (the P.T. Barnum of starchitects, if you will) building outside Paris (Or by Richard Pandiscio’s now-retired beaver) Macklowe has decided that an entire life-sized safari of zoo animals is just the thing to remind people that the vast terraces at his new glass-walled condo at 200 East 59th Street with a “Miami Beach look” are big enough to house an entire circus, the Wall Street Journal reports. Macklowe said the idea was born in a staff meeting where said terraces were touted, and that the critters were sourced in Southampton, NY.

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