1568 Broadway

Architecture, Midtown, New Developments

TSX Broadway, Times Square, L&L Holding

Rendering courtesy of TSX Broadway

A mixed-use development project hopes to bring even more bright lights and theatrics to Times Square. A team of developers, led by L&L Holding Company, will provide the ultimate New Year’s Eve experience at its new luxury hotel, part of the plan to transform the historic Palace Theatre into TSX Broadway. New renderings of the $2.5 billion project, which involves raising the theater more than 30 feet and building a 669-room hotel above it, show off suites with perfect views of the Times Square ball drop, the neighborhood’s first outdoor stage, and immersive retail experiences.

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Architecture, Midtown, New Developments

1568 Broadway, Palace Theatre, Times Square

Rendering of the Palace Theatre entrance via Maefield Development

Two years since the plan’s approval by the LPC, the redevelopment of the historic Palace Theatre at 1568 Broadway is nearly ready to take off. The theater will be raised 29 feet above its current level, making room for 70,000 square feet of new retail and entertainment space. With help earlier this month from L&L Holding Company, who became an equity and development partner, the ambitious project continues to progress; as CityRealty discovered, new renderings show the theater enveloped by an expanded Doubletree Guest Suites hotel, a new glass facade, and a sweeping LED screen at its podium. And though the gilded Beaux-Arts interiors will be preserved (they’re interior landmarks), some preservationists have expressed concerns that moving the actual structure is a bit too aggressive.

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Archtober2020