Great neighborhood? Check. Great apartment? Check. Curb appeal?
Killer first impressions can be long lasting — and whether it’s a newly advertised flavor of Ben & Jerry’s, an ad for Tory Burch’s latest shoe collection —or finding new digs, “love at first sight” spot-on marketing moments play a sizeable role in how we make our decisions.
Industry experts note that a large percentage of a house hunter’s decision to explore a property further than the curb is based the project’s “wow” factor. Truth is, it sets the “perception” stage of what’s to come beyond a grand entrance or swanky lobby that was designed to provide a sense of arrival and belonging. Obviously, at the end of the day, a building’s outside will only persuade potential buyers to see more, and first impressions can vary from one individual to the next, but the “I was meant to live here” moment is fairly universal.
How a building’s design tugs at your desire to ‘be someone’
You won’t find any Staten Island jokes or snarky references to secession here. No, we’re celebrating the borough that so easily gets forgotten amid the shiny new towers of Manhattan and trendy culture waves of Brooklyn. But just because it might not make daily headlines, doesn’t mean that Staten Island isn’t in the middle of some pretty amazing developments. From the Staten Island Ferris Wheel to the borough becoming the next great tech hub, we’ve rounded up the cultural, economic, and architectural projects that are going to make you want to board the Staten Island Ferry in pursuit of your new home.
Check out our list and get ready to start packing
The city has just received 14 new design proposals for the two remaining housing developments on the southern edge of Brooklyn Bridge Park, a site that has been the focus of a contentious affordable housing debate; namely whether such units should be added to the coveted waterfront site. According to the Wall Street Journal, the Brooklyn Bridge Park Corp., which runs the park, will discuss the new proposals in a meeting today.
See all 14 proposals here
Forest City Ratner Companies and Greenland USA, a subsidiary of Shanghai-based Greenland Group, announced today that their new joint venture, Greenland Forest City Partners, has selected COOKFOX Architects to design two residential buildings at their Pacific Park Brooklyn project. They’ve also chosen Thomas Balsley Associates to design the site’s eight-acre public park, which will be called Pacific Park.
Formerly known as Atlantic Yards, Pacific Park Brooklyn will be a 22-acre site anchored by the Barclays Center and containing 8 million square feet of mixed-use development. The public park will be revealed in phases, with permanent and temporary installations. COOKFOX has begun the design for its two residential buildings– 550 Vanderbilt Avenue, set to feature 275 condominiums, and 535 Carlton Avenue, which will have approximately 300 affordable rentals. Construction is expected to begin on the latter this December, with 550 Vanderbilt not far behind. A third residential building will be designed by SHoP Architects, who were the minds behind the Barclays Center, at 30 Sixth Avenue with another 300 affordable rentals.
Much more on the project here
It was announced back in May that the Beekman Hotel would finally being seeing its rebirth as a brand new condo and hotel. Now, not only has pricing for the 68-unit tower been revealed, but we’re seeing a few new images of what’s in store for the historic structure that has been shuttered for the last 20 years.
As seen in the new renderings, the landmark building will be topped off with a conjoining 51-story condominium tower, creating a 68 residential units designed by Thomas Juul-Hansen. Though fully integrated, residents of the Beekman will have their own private entrance and lobby, located on Nassau Street, and the lower levels of the building will host 287 hotel rooms with a separate access point provided on Beekman Street. All occupants will have access to the hotel’s amenities.
Find out more here
Forget public pools and health clubs, the Soori High Line will offer private, heated swimming pools in 16 of its ultra-posh residences. Soo Chan, principal of Singapore-based SCDA Architects, has already made a name for himself in Asia as the pool master, designing towers with up to 120 private swimming holes. Now Chan’s water-inspired interiors have also come to the surface in New York. The 11-story, 27-unit building at 522 West 19th Street will feature 16 pools ranging in size from 23 to 26 feet long, 7 to 9 feet wide, and 4 feet deep.
More about the Soori’s pools this way
If you loved 5Pointz, grab a box of tissues because you aren’t going to be happy with what’s planned for the soon to be demolished building. NY YIMBY has gotten his hands on new renderings of what will replace the former art mecca, and unsurprisingly, the towers are as ho hum residential as they come. The new design is the work of New York-based HTO Architect, and once complete, will hold 1,000 apartments within two towers of 41 and 47 stories each.
More images this way
Sharif El-Gamal, CEO of real estate developer Soho Properties, announced today that his company acquired 49-51 Park Place from Consolidated Edison for $10.7 million. He also confirmed that none other than Pritzker Prize-winning starchitect Jean Nouvel will be designing the site’s three-story Islam museum and prayer space.
More on the breaking development
Whether or not you’re a fan of Zaha Hadid, or Neo-Futurism for that matter, if you’re believer that a building’s interior should be a seamless extension of its exterior (read: not New York by Gehry), you’ll appreciate Zaha’s efforts to turn her High Line project into a work worthy of architecture history books. One of the most (if not the most) talked about starchitect projects planned for the elevated park, plenty of full view renderings have surfaced since it was announced just over a year ago. But it looks like we’re finally getting a taste of what the inside could look like, courtesy of Curbed. Like its ultra-futuristic exteriors, Zaha’s luxurious condos will be just as sleek and spaceship-like as the outside, with undulating surfaces all throughout, and featuring many of the mind-boggling forms we’ve come to appreciate Ms. Hadid for.
More views inside
When it comes designing for contextual relevance (and Landmarks love), BKSK is a firm favored by many developers. BKSK was founded back in 1985 when three Columbia architecture students decided they wanted to apply the progressive design principles they were seeing in their studies to the New York City landscape. Fast forward to nearly three decades later, and this trio has blossomed into a full-fledged, six-partner practice with a penchant for residential designs. One of BKSK’s current condo projects, One Vandam, is now on the rise and is getting plenty of attention for its slab on base design and syncopated glass and limestone facade. Though the design is much more modern than their previous works, One Vandam does pay homage to its dynamic locale. We recently caught up with one of BKSK’s partners, George Schieferdecker, to find out what inspired One Vandam’s design, to hear a bit about how New York has changed since BKSK first started its practice in the 80s, and to get the scoop on what’s up next for the studio.
Read our interview with George here