In March, Rockefeller Group, the famous developers behind their eponymous Rockefeller Center, announced that they’d be building their first residential project in their 90-year history. Dubbed Rose Hill for the historic area that once occupied today’s Nomad, the 600-foot tower at 30 East 29th Street is a uniquely modern interpretation of the Art Deco style. Now we have an even better look at this striking bronze facade, as well as the expansive amenity spaces and luxury condo interiors. The new views coincide with sales launching; prices will start at $1.195 million for a studio.
The Landmarks Preservation Committee heard mixed testimonies yesterday during a public hearing over the designation of five buildings on West 28th Street between Fifth and Sixth Avenues known as Tin Pan Alley. The buildings in question—ranging from 47-55 West 28th Street—are notable for the significant concentration of sheet music publishers they housed during the late 19th and early 20th centuries. As music publishers continued to flock to the block, the nickname “Tin Pan Alley” was coined in 1903 to describe the sound of piano music that could be heard from every corner. Though most everyone in attendance agreed on the historical significance of these buildings, some pointed to the racist tunes that were also written there as a reason to block the landmark designation—with even the buildings’ owner, controversial developer Yair Levy, arguing against it.
Photo via Jeffery Zeldman on Flickr
One of the first luxury residential towers built in Nomad has reopened its affordable housing waitlist. Instrata Nomad, located a few blocks north of Madison Square Park at 10 East 29th Street, was constructed in 1999 during the neighborhood’s resurgence. Qualifying New Yorkers earning 80 percent of the area median income can apply to be placed on the waitlist for the units, which include $1,404/month studios and $1,485/month one-bedrooms.
This four-bedroom loft in Park Avenue South Tower, a 1920’s Art Deco industrial building that was converted to co-op loft apartments in 1980, just hit the market for a cool $3,100,000. The beautifully renovated corner unit boasts eleven large windows, beamed ceilings, hardwood floors throughout, and custom walnut cabinetry and storage built-ins that bring a mid-century glam vibe to the residence.
The Landmarks Preservation Commission voted on Tuesday in favor of calendaring five buildings on West 28th Street in Manhattan’s “Tin Pan Alley,” in the neighborhood now called Nomad. The buildings at 47-55 West 28th Street were an integral part of the area known for having New York City’s most significant concentration of sheet music publishers at the turn of the 20th century, and as the birthplace of iconic American songs like “God Bless America.” It’s also where popular music icons like Irving Berlin and George Gershwin wrote songs. Calendaring is the first formal step in the historic status designation process.
Left: Rendering of Rose Hill; credit: Pandiscio Green and Recent Spaces. Right: Still from a video by artist Marco Brambilla, commissioned by Rockefeller Group to emphasize the building’s Art Deco influence.
Formed over 90 years ago to develop and build Rockefeller Center, developer Rockefeller Group has never built a residential tower in its New York City hometown–until now. Their new condominium tower, Rose Hill has just been unveiled along with the launch of the building’s teaser site. The 600-foot tower is currently under construction at 30 East 29th Street. The building will be designed by CetraRuddy; first looks show an Art Deco-inspired facade that does not diverge heavily from the architectural style of Rockefeller Center.
Last December, SL Green announced plans to renovate its building at One Madison Avenue with an 18-floor addition and modern interiors. On Tuesday, CityRealty uncovered a few new renderings of the planned redevelopment, which is being designed by Kohn Pedersen Fox. The developer will reduce the 13-story building to its ninth floor and then add the 18 column-free floors above, as well as wraparound and rooftop terraces overlooking Madison Square Park.
6sqft’s series “Where I Work” takes us into the studios, offices, and businesses of New Yorkers across the city. In this installment, we’re going inside innovative design firm ICRAVE’s Nomad studio. Want to see your business featured here? Get in touch!
According to the founder of hospitality design firm ICRAVE, Lionel Ohayon, it’s not about the materials used in a project, but the memories created. “I always say, people may hate or like our spaces, but the most important thing is that they remember them,” the Toronto-native told us. Through design, the innovative studio focuses on creating memorable experiences for its clients, a long and varied list that includes the Dallas Cowboys and Memorial Sloan Kettering Cancer Center.
The firm’s mission is ingrained in the culture at ICRAVE, a 40-member team consisting of graphic designers, architects, and public relations pros, an office where creativity is fostered through a mixture of collaboration and independence. The open layout of the studio makes this work culture possible, with custom-designed doors and partitions to transform the space into however necessary. On a recent tour of ICRAVE’s studio near Madison Square Park, Ohayon told 6sqft about the firm’s wide range of projects and how his team turns ideas into unforgettable adventures.
Current view of 1 Madison Avenue via Flickr; Rendering of 1 Madison via SL Green Realty
The Nomad office tower that neighbors the Met Life Tower is getting a major makeover, SL Green announced Monday. The 13-story building at One Madison Avenue will undergo a redevelopment, including an addition designed by Kohn Pedersen Fox and a modernization of the building’s existing podium. The real estate company said it will reduce the building to its ninth floor and create 18 additional column-free floors above. A rendering released on Monday shows off the planned glassy addition, as well as wraparound and rooftop outdoor terraces that will measure over one acre.
The landmarked Gilsey House at 1200 Broadway was once one of several fashionable Broadway hotels to open after the Civil War, and many of these historic details remain, complemented by the kind of 21st-century updates we expect to find in this once-again fashionable neighborhood. The 1871 Second Empire cast-iron building has become a NYC fixture, known for its three-story mansard roof, and it’s right above this iconic roof that this $3.2 million penthouse is perched. In addition to the landscaped roof deck, complete with a water tower and Empire State Building views, the three-bedroom pad has a sprawling loft layout, two skylights, and a mini solarium.