Midtown

Midtown, New Developments, Restaurants

Rendering courtesy of Nordstrom

Six unique restaurants and bars will set up shop at Nordstrom’s flagship store in New York City when it opens in October. Located in the base of the supertall at 225 West 57th Street, known as the Central Park Tower, the 285,000-square-foot Nordstrom takes up seven floors of the building. As Eater NY first reported, the restaurants will be run by two chefs from Seattle: Ethan Stowell and Tom Douglas.

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Midtown, Restaurants

krispy kreme, times square

Iconic doughnut chain Krispy Kreme is bringing its “doughnut theater experience” to a 4,500-square-foot retail space at the corner of 48th Street and Broadway in Times Square. The area’s endless sea of tourists and commuters will now be able to watch the doughnut-making process–complete with glaze waterfall–or just grab one to go at the walk-up window (h/t Gothamist).

More, this way

Events, Midtown

Nik Wallenda on the tightrope at Canada’s Wonderland in 2009; via Flickr

A brother and sister tightrope walking duo will attempt to travel 25 stories above Times Square next month. Nik and Lijana Wallenda will balance 1,300 feet on a tightrope between One Times Square and Two Times Square on June 23, ABC announced Thursday. The television network will broadcast the “never-before-attempted” daredevil stunt live during a two-hour special.

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Midtown, Transportation

Grand Central Station

Grand Central got a questionable makeover yesterday when one half of the retro Departures board was switched to digital displays. The controversial upgrade has been in the works since March and is part of Metro-North’s Way Ahead initiative which will replace the station’s gate boards, digital track indicators, departure monitors and platform displays with a new, modern system that promises brighter, easier-to-read, and more accurate displays that can help curb congestion in the busy terminal.

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Hotels, Midtown, real estate trends

75 Rockefeller Plaza via Google Street View

Ten floors of an office tower in Rockefeller Center will be converted into short-term rentals, the Wall Street Journal reported on Sunday. RXR Realty, which has leased the tower at 75 Rockefeller Plaza since 2012, has partnered with Airbnb to transform a portion of the 87-year-old building into roughly 200 units of high-end lodging. In a press release, RXR CEO Scott Rechler described the new venture as a “travel experience that immerses guests in a dynamic, thriving community in the heart of Rockefeller Center that’s vastly different than anything else in the market today.”

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Featured Story

Features, Interiors, Midtown, My SQFT House Tours

Blair Russell, 372 Fifth Avenue, House Tours

Our series “My sqft” checks out the homes of New Yorkers across all the boroughs. Our latest interior adventure brings us to Blair Russell’s Midtown apartment. Want to see your home featured here? Get in touch!

Florida native Blair Russell spends half of every month in Miami. And for the other two weeks, Miami comes with him to his New York City apartment. The curator-creative has decked out his Midtown abode, located in a 1910 building formerly home to an upscale children’s apparel store, with fluorescent colors, graffiti art, and international finds, all while mixing in a mid-century modern flair. Blair first bought his home on 35th and 5th one month after September 11, at a time when living next to the Empire State Building wasn’t exactly a selling point. “It used to be called the dirty 30’s when I moved here in 2002,” Blair told us.

A self-described third-generation artist, Blair made a career in Florida by helping developers outfit South Beach properties with art. Later, with housing experience under his belt, he began converting abandoned buildings into affordable housing for local artists. Now with real estate further in his rearview mirror, Blair is focusing on traveling and curating art for clients. “Everything I’ve done, I do it for one to 10 percent of the population. If more than 10 percent like it, it’s probably not going to happen with me,” he said. Ahead, see Blair’s eclectic apartment, from his orange-painted orgy centerpiece done by a Warhol protégé to a door he took from the last peep show on 42nd Street.

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Hotels, Midtown

Photo by Allan Warren

A hotel near Bryant Park wants to up your “Game of Thrones” viewing party game. The Refinery Hotel, located on West 38th Street, has created “Lannister’s Lair,” a suite designed for the biggest GOT fans. Starting at $569 per night, the room comes equipped with fur throws, “Dragon egg” candles, and a themed room service menu that would make even George R.R. Martin proud.

How to book

Featured Story

Features, Midtown, Restaurants, Where I Work

Noam Grossman, Upside Pizza, NYC restaurants

Photo courtesy of Molly Tavoletti

How do you heighten something as ubiquitous in New York City as a slice of pizza? It’s all about the dough. Noam Grossman, the founder of Upside Pizza, which opened in the Garment District in January, uses a 100 percent naturally leavened dough with a sourdough starter, unbleached flour, and a rise time of 72 hours. Grossman credits this mixture, along with the use of a brick-lined oven and in-house ingredients, for making Upside Pizza stand out among the hundreds of other slice joints found across the city. With a team consisting of dollar-slice gurus Eli and Oren Halai, of 2 Bros. Pizza, and pizza consultant Anthony Falco, of Roberta’s fame, Grossman’s pizzeria elevates the New York slice experience while retaining its grab-and-go roots.

“We’re not cranking out quick-made pies,” Grossman told 6sqft. “We’re working tirelessly to make our pies memorable, and the absolute best they can be.” And all of this is happening in a 330-square-foot joint on the busy corner of 39th Street, across from the Port Authority. Boasting a colorful, in-your-face aesthetic, the inspiration for Upside Pizza’s design came from “the nostalgia of being a kid in the ’90s when hip hop and sports reigned supreme, and local pizza parlors were places of community gathering,” he said. Ahead, hear from Grossman on Upside Pizza’s plan to perfect the slice, the pizzeria’s expansion, and his favorite slice joint in the city.

Meet Noam

Events, Midtown

macys flower show

Photo: Diane Bondareff/AP Images for Macy’s

On Sunday, March 24th, Macy’s Herald Square launched its 45th annual Flower Show. This year’s theme for the two-week long floral festival is “Journey To Paradisios,” celebrating the arrival of spring by transporting visitors into a multi-dimensional world of space and adventure on the mythical planet Paradisios, traveling through eccentrically landscaped gardens and spectacular floral designs made up of more than 5,000 types of plants, trees, and flowers. The theme tells the cosmic tale of Space Flight Director Lucy Ryder and her discovery of the planet Paradisios–a pristine exoplanet, untouched by human technology and filled with resplendent plant life, as Ryder and R.H. Macy IV–pilot-turned-cosmonaut and the great-great-great grandson of Macy’s founder–set out on the adventure of a lifetime.

More resplendent plant life, this way

Midtown, real estate trends

Via Creative Commons

Update 3/14/19: A few days after Aby Rosen bought the Chrysler Building for the bargain price of $150 million, the real estate mogul told Bloomberg this week that he would consider converting the tower into a hotel. 

Real estate mogul Aby Rosen has picked up another New York City landmark. Rosen’s RFR Holding LLC, which controls the Seagram Building and Lever House, bought the Chrysler Building for $151 million, according to the Wall Street Journal. The sale represents a major loss for majority owner Abu Dhabi Investment Council, who paid $800 million in 2008 for a 90 percent stake in the 77-story Art Deco tower.

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