Midtown West

Art, City Living, Midtown West

Artwork titled “Now & Forever” by Tristan Eaton created exclusively for Montefiore and Alto New York’s 2020 “Heroes” campaign

Los Angeles-based painter and designer Tristan Eaton is well known for his street murals, which he’s brought to NYC through a collaboration with Montefiore Hospitals. The towering artwork, which sought to capture the heroism of our healthcare workers, is located on 34th Street and 8th Avenue and is part of a larger appreciation campaign for National Nurses Week sponsored by Montefiore and its creative company of record, Alto NY. They wanted to create a “digital” ticker-tape parade and “extend the Canyon of Heroes to the doors of every hospital in New York.” Using Eaton’s mural as a template, New Yorkers can create their own hero image by uploading a photo on the website or through Instagram. In addition, Montefiore has created a moving video thanking all the brave nurses.

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Midtown West, real estate trends

Apple signs lease for four floors at 11 Penn Plaza

By Michelle Cohen, Tue, February 25, 2020

11 Penn Plaza, apple, vornado

Streetview of 11 Penn Plaza, Map data © 2020 Google

After the Post first reported speculations of the deal in January, they now report that Apple will lease four floors of space at 11 Penn Plaza. Sources told the Post that the tech giant became interested in the 1.15-million-square-foot building that stretches along Seventh Avenue between West 31st and 32nd streets across from Madison Square Garden after losing out to Facebook on a spot in the Farley Building. However, those with knowledge of the deal say that Apple has only signed a five-year deal, which may suggest that they are still keen on finding a larger, more permanent home in NYC.

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Art, Events, Midtown West, Policy

Plastic Bags, Bag Ban, Times Square Arts Alliance, Robin Frohardt, The Plastic Bag Store

Photograph by Maria Baranova-Suzuki courtesy of Times Square Arts.

With the new ban on single-use plastic bags hitting New York on March 1, a conversation has been started–and in some cases, continued–about the effects of our consumption on future generations. As important and complex as the topic may be, award-winning Brooklyn-based artist, puppet designer, and director Robin Frohardt has found a way to shine a creative light on consumption, conveniences, and the impact of single-use plastics. Located in Times Square, “The Plastic Bag Store” is an immersive, site-specific public art installation and three-act puppet show, on view from March 18 to April 12 at 20 Times Square.

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Midtown West, Restaurants

pennsy, new york food halls, nyc food halls

Photo via The Pennsy

The retail landscape around Penn Station is set for some changes. The Pennsy Food Hall right above the station will be closing its doors for good on March 31, Commercial Observer reports. The 8,000-square-foot food hall opened at Vornado Realty Trust’s 2 Penn Plaza four years ago with a mix of vendors and late-night hours to draw in delayed commuters as well as pre-concert and post-game crowds. The closure is hitting vegan eatery Cinnamon Snail especially hard—the company has confirmed it will be shutting down all operations after The Pennsy shutters. The news came on the same day that the Kmart across the street announced it would close after 24 years at One Penn Plaza.

More details

Midtown West, New Developments

Rendering courtesy of FXCollaborative 

Macy’s, which recently announced plans to close 125 department stores over the next several years, is still hoping to cash in on the thriving office market by building an office tower above its Herald Square flagship store in Midtown. The retail icon revealed that it has proposed the construction of 1.5 million square feet of office space, a sky lobby, and public improvements to the surrounding area, the Wall Street Journal reports. The proposed tower would rise between 700 and 950 feet with, according to renderings revealed by YIMBY, a glass façade, setbacks, and a crown. The department store below could confer it with supertall status (984 feet or taller).

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Midtown West, Restaurants

See inside Urbanspace’s new food hall in Midtown West

By Alexandra Alexa, Fri, January 10, 2020

Urbanspace, 152 West 52 Street, Food Halls, Midtown west

Photos by Laura Fontaine

A new Urbanspace food hall opened up in Midtown on Wednesday with 15 vendors and plenty of options for the lunch crowd and beyond. It’s the fourth permanent location for the company that’s also behind many of New York City’s seasonal markets and food halls. Located in the space formerly occupied by Bobby Flay’s Bar Americain at 152 West 52nd Street, the list of vendors offers a mix of new and established names “aimed to cater to New Yorkers and visitors alike,” most notably classic Flatiron sandwich shop Eisenberg’s first offshoot.

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Art, Midtown West

Garment District Alliance, public art NYC, public seesaws, Impulse

All photos by Alexandre Ayer

Yesterday, The Garment District Alliance unveiled its latest public art installation along Broadway between 37th and 38th Streets. Titled “Impulse,” it’s a collection of 12 oversized seesaws that light up and night and become an “urban instrument” when they emit various sounds as New Yorkers play on them.

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Midtown West, Policy, Transportation

Rendering of new entrance on 8th Avenue to Penn Station via Gov. Andrew Cuomo’s office

Gov. Andrew Cuomo is returning to one of his favorite infrastructure proposals: the overhaul of Penn Station. During an event on Monday hosted by the Association for a Better New York, the governor announced plans to build the Empire Station Complex, a station that would link a modernized Penn Station, the soon-to-be-open Moynihan Train Hall, and a new terminal one block south of the existing site. The plan, first introduced by the governor in 2016, would add eight new tracks and increase train capacity by 40 percent at the station, which currently serves more than 650,000 passengers each day.

See the updated plan

Midtown West, Restaurants

Photo by Max Lau

A new food hall opened this month in Manhattan’s Garment District, adding some bold flavors to the mostly lackluster options in the neighborhood. Located at 231 West 39th Street, The Deco Food + Drink features eight family-owned vendors, a cocktail bar, and event space. An ode to 1920s New York, the Carpenter & Mason-designed space features an Art Deco aesthetic, with geometric tiles, bright blues, and brass accents framing each section.

See inside

Events, holidays, Midtown West

Photo by Ian Hardy for Countdown Entertainment

The new year has arrived in New York City…at least in numbers. Two seven-foot-tall numerals, the “2” and “0” in 2020, are currently on display in Times Square, offering the public a chance to snap a photo with the famous digits before they are placed on top of One Times Square. The 2020 signage sits below the crystal-filled New Year’s Eve ball and will light up at midnight on December 31, marking the start of a new decade.

Details here

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