“The wealthy rub elbows with the poor — and are better for this contact,” said architect George Rapp of his Loew’s Jersey and Kings Theatres–two of the five Loew’s Wonder Theatres built in 1929-30 around the NYC area. The over-the-top, opulent movie palaces were built by the Loew’s Corporation not only to establish their stature in the film world but to be an escape for people from all walks of life. This held true during the Great Depression and World War II, but by the time the mid-60s hit and middle-class families began relocating to the suburbs where megaplexes were all the rage, the Wonder Theatres fell out of fashion.
Amazingly, though, all five still stand today, each with their own unique preservation tale and evolution. The Loew’s Jersey, located in the bustling Jersey City hub of Journal Square, has perhaps the most grassroots story. After closing in 1987, the building was slated for demolition, but a group of local residents banded together to save the historic theater. They collected 10,000 petition signatures and attended countless City Council meetings, and finally, in 1993, the city agreed to buy the theater for $325,000 and allow the newly formed Friends of the Loew’s to operate there as a nonprofit arts and entertainment center and embark on a restoration effort. Twenty-five years later, the theater is almost entirely returned to its original state and offers a robust roster of films, concerts, children’s programs, and more.
6sqft recently had the chance to take a behind-the-scenes tour of the Loew’s Jersey Theatre with executive director Colin Egan to learn about its amazing evolution and photograph its gilded beauty.
Take a tour of this one-of-a-kind historic gem
Murray’s Cheese was founded in 1940 on Cornelia Street. When Rob Kaufelt bought the business in 1991, he grew the store into an internationally known food destination that now includes educational programs, a full-service restaurant, catering, and state-of-the-art cheese aging caves in Long Island City. Personally, our love affair with Murray’s Cheese began in 1994, when we were newlyweds on a budget, often buying cheese from the small Bleecker Street store to eat with some freshly baked bread purchased from the nearby Zito & Sons Bakery. Plus, with Murray’s being our namesake, we felt an immediate connection to the store.
Just last month, the Kroger Company purchased the equity of Murray’s Cheese and its flagship Greenwich Village location to form a merger of the two companies. As this new era approaches, we decided to capture all the cheesy goodness of the store, restaurant, and caves, as well as chat with Rob, cavemaster PJ, and Murray’s Cheese Bar’s general manager Jake Goznikar to learn about Murray’s history, unique contributions to local and world-wide food culture, and future.
Take the grand tour
Moviegoers at the Village East Cinema may be surprised to learn that they are visiting a recently restored New York City designated landmark. The Village East Cinema has a fascinating history as one of the last surviving “Yiddish Rialto” theaters along Second Avenue in the East Village. Today, the cinema is known for premiering many independent films and an eclectic mix of art and commercial releases. The theater’s most significant visual aspect, however, is its main auditorium’s ornate and colorful ceiling, which is regarded as having one of the most remarkable works of plaster craftsmanship in New York City.
explore the spectacular space here